Gone are the days of the purely virtuous hero and the purely evil villain. The new wave of storytelling introduces us to deeply flawed characters—people who make bad choices for understandable reasons. Whether it’s a wife hiding a past life or a husband consumed by obsession, these characters feel terrifyingly human.
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Why should you invest time in this niche? Because the Indian diaspora is massive (over 30 million overseas) and the domestic middle class is hungry for identity-affirming content. Gone are the days of the purely virtuous