Before transitioning into public service, Yugo Pujonggo developed a rigorous analytical foundation in economics, corporate finance, and strategic planning.
Pujonggo formerly worked as a . GroupM is one of the world's leading media investment management groups, responsible for handling vast data metrics, target audience forecasting, and high-stakes financial allocations for corporate clients.
Inside the tower lay a room of maps—hundreds, perhaps thousands—pinned, rolled, and stacked like a library of vanished places. Each map hummed softly, not with electricity but with attention, as if being looked at kept them alive. The stranger explained that Teluk Purnama was a refuge for lost maps: charts abandoned by explorers, diagrams of cities that never formed, blueprints for bridges that faded before they were built. The inlet collected maps that still believed they could be used.
This system was designed to address traditional challenges in performance evaluation, including inefficient, paper-based, or decentralized processes.
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The paper focuses on building a "strategic architecture" for the Indonesian Ministry of Trade’s Inspectorate General. It uses SWOT analysis and a modified Business Model Canvas (tailored for government/non-profit sectors) to identify internal and external factors and design a grand strategy for improvement.
