The platform operates primarily as a mobile-first application, making it highly accessible to the Android ecosystem.

The show also sparked a significant conversation on social media. Zee TV launched a viral campaign featuring a conservative ‘Tauji’ expressing problematic views on gender roles. This sparked widespread debate and helped establish the show as a commentary on patriarchy and a voice against gender discrimination. Lead actress Ashi Singh herself commented on the show's impact, saying: "I sincerely believe that Meet, as a show as well as a character, addresses a very pertinent subject for society to dwell upon" .

MeetX is a streaming platform that specializes in creating and distributing original web series, films, and documentaries. Launched with the goal of providing a space for creators to experiment with fresh ideas and push boundaries, MeetX has quickly gained a reputation for producing content that is both daring and engaging. With a focus on storytelling that resonates with a diverse audience, MeetX has become a go-to destination for viewers seeking something new and exciting.

The success of "Desire" extends beyond its entertainment value. The show sparked important conversations about relationships, intimacy, and identity, demonstrating the power of storytelling to shape cultural narratives. "Desire" also cemented MeetX's position as a major player in the streaming industry, paving the way for future projects that push boundaries and challenge societal norms.

Anthologies and short-form series became increasingly popular on mobile-first apps, allowing for quick consumption and high engagement rates. Factors Driving Digital Growth in 2021