The Indian music industry has undergone a strange mutation. While rock bands struggle to find venues, "indie pop" has been replaced by "film music" and "Punjabi hip-hop."

While the Hindi-language film industry (Bollywood) based in Mumbai was traditionally seen as the face of Indian cinema, the landscape has shifted. Massive pan-Indian hits have proven that language is no longer a barrier for audiences. The Rise of Regional Cinema

In the last five years, a new class of celebrity has emerged who never did a film or TV show. Creators like (BB Ki Vines), CarryMinati , and Prajakta Koli boast audiences larger than TV news channels. They produce satirical sketches, roasting commentary, and lifestyle vlogs that get 50 million views per episode.