Book Font New - Easyjet Rounded
In easyJet's official brand guidelines, the importance of this font is stressed: "The Cooper Black font has played an important part in building the ‘easy’ brand. Its bold, confident and distinct appearance has made it recognisable and associated with 'easy'. Its soft friendly curves have given a warm personality to the ‘easy’ businesses". The logo is always written in lowercase, with the letter "E" in "easy" as the only capital. As an interesting historical side note, before online bookings became the norm, easyJet planes displayed their phone number in Cooper Black, which was later replaced with the web address in 1998, with the ".com" set in the classic sans-serif .
A masterclass in brand evolution that trades old-school "loudness" for modern clarity. similar alternatives easyjet rounded book font new
Comparisons and Alternatives
If you are looking to replicate or build upon the modern, clean, rounded look seen across current booking apps and airline promotional campaigns, several high-grade typefaces achieve the look perfectly: 1. Futura PT Book In easyJet's official brand guidelines, the importance of
: Rather than harsh, sharp corners at the ends of stems (like standard geometric sans-serifs), the newer aesthetic incorporates subtle rounding to match the soft nature of Cooper Black. The logo is always written in lowercase, with
