2012 laid the groundwork for the massive explosion of Malay romantic drama adaptations on television. These stories almost always revolved around the tension between forced family arrangements (arranged marriages) and modern, independent love.

However, the social topic creeping into the scripts was . Young couples were no longer writing physical letters via a mutual friend. They were texting. They were using BlackBerry Messenger (BBM).

The feeling of "balik kampung" vs. the reality of city hustle.