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By turning a show into a community-driven "happening," you make the content essential, reducing the likelihood of users cancelling subscriptions, notes Deloitte.

Historically, entertainment mediums operated independently. A consumer watched a movie in a theater, listened to the radio, or read a comic book. Each experience had clear boundaries. xxxbptvcom link

The concept of link entertainment has been around for several years, but it wasn't until the mid-2010s that it started gaining traction. One of the pioneers in this space is the online entertainment company, The Onion. In 2014, they launched a series of interactive articles called "ClickHole," which used humor and satire to engage readers. The success of ClickHole paved the way for other media companies to experiment with link entertainment. By turning a show into a community-driven "happening,"

Fake technical support alerts or "update required" pop-ups appear. Each experience had clear boundaries