Micro-living inherently limits consumerism. You cannot buy single-use appliances or bulk plastic items if you literally have nowhere to store them.
Go to any modern airport or hiking trail, and you will see the "exxxtra small better" ethos in full display. Heavy, oversized luggage and bulky outerwear are remnants of the past.
What exactly constitutes "small better" content? It is not about production value; Andor (a Star Wars show) is "small better" despite its budget because it focused on dialogue and bureaucracy over lightsabers. Conversely, Red Notice is "big bad"—expensive but empty.
Enter the exxxtra small mentality. It flips the script: instead of asking "How much can I acquire?" you ask "How little do I actually need to thrive?" And the answers are often surprising.
Attempting to appeal to "everyone" is the fastest route to irrelevance. Everything Everywhere All at Once was a small (by Hollywood standards), weird movie about laundromat taxes and hot dog fingers. It won the Oscar because it was aggressively specific . Small better media trusts that if you make something authentic for a niche, the niche will bring the masses.