Consumption habits are shifting away from long-form content toward "micro-dramas"—short, easy-to-watch stories that fit into a busy side-hustle lifestyle.
Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture Consumption habits are shifting away from long-form content
: Previous generations viewed mental health issues as taboo. Today's youth openly discuss anxiety, burnout, and therapy. Seeking professional help is now seen as a sign of strength and self-care. Consumption habits are shifting away from long-form content