The work of public agents has a significant impact on society. By providing accurate and timely information, public agents can:

As the media landscape continues to evolve, the role of public agents will likely become even more critical. With the rise of social media, influencers, and celebrity culture, public figures require expert guidance to maintain a positive public image. Daniela Ortiz and other public agents like her will need to stay ahead of the curve, adapting to new trends, technologies, and challenges to ensure their clients' continued success.

Furthermore, the act of filming or sharing sexual content that occurs in a truly public space where others are present would of those individuals. Major social media platforms like X (formerly Twitter) have strict policies against sharing non-consensual nudity and explicitly prohibit "CCTV footage of public sexual activity" because it violates their consent policies.

This is where online reputation management (ORM) comes into play. ORM involves monitoring and influencing the online presence of an individual or organization to ensure that it accurately reflects their values and brand.