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The core thesis of Da Empoli’s work revolves around a new breed of political strategists. These are not classic spin doctors who try to make a candidate look respectable or polished. Instead, the "wizards" or "engineers" of chaos are data scientists, physicists, and algorithmic experts who realize that in the internet age, emotion trumps logic, and anger is the most monetizable emotion. giuliano da empoli los ingenieros del caos pdf full