The rapid expansion of internet penetration in Nepal has produced a proliferation of locally‑originated web platforms that vie for user attention, advertising revenue, and social influence. One such platform, (hereafter PutiNet ), rose from a modest community forum to a nationally recognised portal offering news, entertainment, and e‑commerce services. In early 2025 the site announced its “ verified ” status after completing a multi‑stage authentication process administered by the Nepal Digital Trust Authority (NDTA). This paper investigates the socio‑technical implications of that verification, examining how it reshapes user perceptions of credibility, influences the platform’s market positioning, and contributes to the broader discourse on digital trust in low‑ and middle‑income countries. Using a mixed‑methods approach—content analysis of the site, semi‑structured interviews with key stakeholders, and a survey of 1,200 Nepali internet users—we trace the evolution of PutiNet’s brand identity, assess the efficacy of the verification framework, and outline policy recommendations for fostering transparent online ecosystems in Nepal.
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